So What’s In It For Me?

So What? Who Cares? What’s In It For Me?

With the, “me, myself, self-revolving” foundation of social media, you have to up your game when it comes to marketing. Beginning with Myspace then facebook and other social media fathers, the, “So what?”” Who cares?” “What’s in it for me?” mantra is far more relevant today than ever.

A successful marketing campaign always revolves around the 3 questions above but it’s not always an easy task to achieve. It takes a lot of practice and it takes a lot of time to remove you from the provisional point of view and place yourself into the customer’s receiving end.

Change Your Strategy

How this works is whenever you write a marketing piece, develop a sales strategy or brainstorm your next marketing campaign you have to ask after you write each word, sentence, and paragraph from the customer’s point of view, “So what, who cares, what’s in it for me?” If you’ve answered that question in your mind then you’ve potentially written some good copy.

What’s funny is that even though we’ve gone to a me, myself and I era in time where people are worried about how many tweets they received or whether or not their “friends” liked their post, we’ve gone so far away from being able to look at the other person’s perspective.

Bad for society, but great for marketers. If you can master the art of looking at things from your followers, guests, customers, or client’s perspective better than everyone else then you will come out on top when it comes to the competition. You can never go wrong with out-doing everyone else on better customer service or better products and services.

In The Town Of Bad Service, Mediocrity Is Great!

I’ve been in places where the town is known for terrible service but if one is at least attempting to give descent service they end up looking the best in the town of terrible service. In comparison to a city that revolves around customer service, they may be the worst. But in the town of bad service, the mediocre service restaurant is the greatest.

The same goes for marketing word choices. Let me give you an example. I’ll start with a bad use of words for a marketing ad first. Then I’ll give an example of the best use of words example. Interestingly enough, the two examples are the same companies. I’m just using two different word choices to show the contrast.

The Bad Example – Join Us Today. Our food’s great. We have the best baby back ribs in town. No one else can beat us.

Vs.

The Model Good Example you should follow – We guarantee you mouth watering , melt in your mouth, mind blowing fall off the bone baby back ribs that will surely give you the chills and make you feel like you’ve died and gone to heaven.

Now let’s look at the two examples and study what are the differences between the two. Both are offering the same product in the examples – baby back ribs.

BAD EXAMPLE

So let’s take a closer look. We’re going to do a short exercise so you can understand how this works.

1.) Go ahead and read out loud the bad example word for word. 2.)Then say out loud these questions, “So what, who cares, what’s in it for me?” 3.)Now repeat the bad example out loud again.

After reading these out loud, were the 3 questions answered? No, not at all. It can actually act as a sales repellent to the reader because it comes off as self-centered, egotistical, and gives the impression to the reader that, “it’s all about me and you don’t matter.” In fact, it’ll probably raise questions like, “Who does this guy think he is?”

MODEL EXAMPLE

We’re going to do the same read out loud exercise above but going to use the model good example. 1.) Read out loud the Good Example above. Mmm… Didn’t it make you hungry and entice you to feel good about trying them out? 2.) Then read out loud again, “So what, who cares, what’s in it for me?” 3.) Now read aloud the Good Example again. Did you answer the 3 questions? Absoultely! Didn’t he make you feel like he really gets you and that it’s all about you.

There is so much that can be pulled out of this example but it just goes to show you that your word choices when writing your marketing pieces is a matter of survival or closing your business for good.

If you want to study what’s wrong with marketing today then go out and study what big advertising agencies are putting out. Use the same exercise that we did above and ask the 3 questions, “So what, who cares, what’s in it for me?” and see if the big ad agency guys past the test. I can guarantee you that they’ll either have it wrong or you can make what they’re using better to your advantage.

Always taking care of your clients and looking out for their best interest will make you stand out from the rest and give you a long line of loyal customers that will continue to come back to you and only you time after time.

If you have any questions, comments or would like to share your own experiences related to this article please feel free to email us at nextlevelwebdevelopers@gmail.com. Or if you would like us to help you with your marketing copy please go to our Content Creation Page to learn more about copywriting. If you’d like us to take care of all of the details our All-In-One Stress Free Packages are your best value.